How to Bet on Football and Win

Betting on football can be an extremely frustrating, and costly, pastime with many people wondering how to bet on football and win.

Whilst there are success stories of punters who won thousands from a 50p stake, most punters know the sinking feeling of a last-minute goal ruining their accumulator or the team at the bottom of the table picking up a surprise victory over the defending champions.

Some people continue to place the same type of bet week after week, with the hope that one day their ship will come in.

However, to win at football, punters must follow a few certain rules.

Research Before Betting

Rule number one of football betting is that the punter must gather as much information as possible before placing a bet.

Study statistics, recent form, head to head information, and team news to give you as much of an advantage as you can have. Knowing all of this will help you take an analytical approach and work out which outcome is most likely.

For example, the second-placed team in the league are playing a team in the relegation zone in midweek. The higher team would be priced as a heavy favourite but there may be factors to take note of before betting.

Although most people would take the league positions as a good indicator of who will win, what if the second-placed team have an all-important match with the leaders at the weekend?

There are chances they will rest players against the lesser team, to keep them fit for the bigger challenge. They may also take the midweek match lighter than usual thinking they already have the victory.

But, taking a match lightly against a relegation threatened side who also need the points can be a dangerous tactic.

Also, what if the so-called bigger team have failed to win in their last three matches against the team in the relegation zone? What if the last five head to head meetings have all been draws? What if the team in the relegation zone have hit a purple patch of form and won their last few games?

These factors can play a huge part in determining the outcome of a match. The favourites may not look such a banker now, with the chance of a draw or even a surprise victory for the underdog being much higher.

This is one of the many reasons why we provide team news to our members.

Remain Analytical

Betting on impulse, betting with your heart, letting your emotions take over, and betting solely based on the betting odds are all sure-fire ways of losing money.

Impulse betting is where a punter places a bet on whichever matches are available, regardless of their knowledge of the teams involved. It’s something which many online punters will do, and their win percentages from this type of betting will probably be extremely low.

Betting with your heart means backing your own team to win, or favourite player to score first, regardless of the opposition or form of the player. Whilst some punters may get lucky and win often if they support a big team, those who support a team struggling against relegation every year will lose more than they win.

Letting your emotions take over is a big no-no when it comes to betting. This is usually described as chasing your losses, when you are angry and frustrated after a bet fails to win. You then place more money on another bet you believe to be a banker, to try and regain the money you lost before. This is a slippery slope and could quickly lead to a bank balance of zero.

Betting based solely on the odds is another thing punters should never do. Whilst short odds favourites obviously have the best chance of being victorious, there may be mitigating factors which could weaken that chance.

Remain analytical and do not bet on a match unless you have gathered as much information as possible.

Profit is Profit no Matter How Small

Some punters look for the big, life-changing, win every week. They place a few pounds on bets which could return thousands, with the chances of these bets coming in being small.

Those few pounds every week may be small to start with, but done every week for several years will mount up to a lot of lost money.

Punters should always be looking to make a profit, even if it’s only a few pounds.

Would you rather place £10 on a single bet which returns a £12 profit, but has a 92% chance of winning, or place two £5 bets on sixteen-team accumulators which return £10,000 each, with a 1% chance of coming in?

Some people will say the second, but sensible punters will know that £12 profit every time soon adds up.

For more information on this you might like our post on focusing on losing less often.

There’s a big chance you have sat in a pub, or café, and overheard a conversation about how close someone came to winning £26,000 on Saturday or how one team let them down for £500. You never hear the punters who were £5 up talking about their win, although they are the more successful punter.

The best advice we can give when gambling is, your first thought should be how best you can avoid losing rather than how much you will win if your bet comes in.

Look for a small profit, which will help to boost your betting bank and may ultimately lead to a big life-changing profit over time.

Keep a Betting Record

Keeping note of your wins and losses can help you see how much money you’re throwing away, and can help you change the way you gamble.

In this record, write down the type of bet you placed, the stake, the potential return, and how much profit or loss you made from it. Also add any notes which will help you moving forward, such as which team(s) let you down.

At the end of a set period, such as every week, fortnight, or month, you should tally up your results to give you an overall profit or loss.

If you are suffering constant losses betting on accumulators with the promise of a big return, maybe change the way you bet for the next period. Consider backing less teams in an accumulator or placing single/doubles/trebles bets which return a small profit.

You can then see if your overall profit has gone up.

If you regularly see a + amount in the profit/loss section, it will be a big eye-opener that the way you were previously betting was wrong and you should stick to your new approach.

Remember, You Will Not Win Every Time

If there was a fool-proof way of winning on football every time, bookies would go out of business and football betting would cease to exist.

However, there is no fool-proof way because football is unpredictable and shocks happen. The favourite doesn’t always win, everybody has off days, and punters will often be out of pocket. There are no 100% guarantees in football betting.

In those times, you must remember to have fun, stay analytical, and follow our advice to give you the best chance of making a profit.

HALF-TIME FULL-TIME BETTING STRATEGY

Halftime/Full time betting is one of the most lucrative ways you can earn money by betting. This type of betting requires you to recognize those games and play a combination of outcomes at both half time and full time. To gain control of this betting could mean big winnings for you, because the research for this is pretty much available online and you can easily profit from it.

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There are several options you can choose when deciding to bet like this. One of the most used bets is of course 1/1, which means the host will win both halves (in this case the halves are not viewed independently from another, so a 1-0 result is a winning one). This can come in great use, when a clear favorite is present in the game. The favorite will most likely break the deadlock at the beginning and then hold on to the lead, or maybe score more goals. The same strategy applies if the favorite is a guest, but this time you write in 2/2.

In a game that will hold out to a draw at end of both halves, X/X is your bet. This might be the hardest bet out there, since it is already hard enough as it is to predict a draw, so predicting two halves is tricky. Besides, the odds on this bet are not high enough for the risk, so beware.

Most lucrative offer in halftime/full time bets is certainly the 1 / 2 bets or 2/1 bets. This means the game will go to a complete turnaround and that the leading team at halftime will eventually lose his lead in favor of the guest team or opposite. This bet usually gives very big odds and sometimes can go upwards of 25/1 in favor. To find these bets is extremely hard, so you must dig deep into statistics to find a chance that some match will offer this bet at the end.

What also carries little risk, but can give you money is the combination of a draw at halftime, but a win at the second half. This can be advised to matches, where there is a favorite, but they are cautious and might not open in the first half. Knockout tournaments are a good example for this betting, as some times just decide to wait until the second half to react.

Half/time full time bets can be lucrative for bettors, but finding the right one can be very hard. The most used bet is definitely the 1/1 or 2/2 combination, because a favorite will very rarely leave it open after the first 90 minutes.

UNDER/OVER 2.5 GOAL BETTING

Under/Over 2.5 Goals Betting

Under/over markets give football bettors the opportunity to roughly forecast the number of goals in a game. Predicting the exact score is a lot more challenging and carries a greater risk, which is why many bettors choose under/over markets. In this particular instance, the focus is on under/over 2.5 goals.

How the Market Works

To win an under 2.5 goals bet, the game cannot have more than two goals scored by both teams combined – three goals will result in a losing bet. An over 2.5 goals bet will only win if there are three or more collective goals in the game. Bookies view over as less likely than under for these bets, which is why the odds are more rewarding for over.

From the under/over markets, 2.5 goals is the point at which both outcomes are closest to equilibrium. And what is meant by this is that betting under 2.5 goals will deliver only slightly lower odds compared to betting over 2.5 goals. Looking below 2.5 goals, 0.5 and 1.5 offer superior odds for under bets as opposed to over bets.

Under Example

West Bromwich Albion are to play at home against Sunderland in what will be a clash expected to deliver some goals. How many, though, is the question. The odds assigned to an under 2.5 goals bet are 11/10. With a £10 stake, profit of £6.67 will be earned by the punter.

A number of results could have resulted in the win, including nil-nil, 1-nil, nil-1, 1-1, 2-nil, and nil-2. In total, there are six possible results that could yield a payout. This is particularly positive for an under bet as wagering is all about having options. In contrast, there are just three bets capable of winning an under 1.5 goals wager.

Over Example

Sticking with West Brom at home against Sunderland, the odds are 11/10 for the game to have more than three goals. Again using a £10 stake as the example, the winnings will be £11. That’s £4.33 more than the return for an under bet on 2.5 goals, signifying that the over outcome is less likely.

To win on over 2.5 goals, you need to hope for 2-1, 1-2, 3-nil, nil-3 or better to deliver a winning bet. Over 2.5 goals can be a challenging bet and will deliver losses to punters who do not take the time to evaluate statistics.

Working with Statistics

Pay a visit to sites like ESPNFC and BBC Sport to view a home and away breakdown of league statistics. There will always be teams with home strongholds and others that just can’t travel. These are the opportunities that must be taken advantage of when betting on over 2.5 goals. To summarise, look for the top scoring teams and leaky defences.

Over 2.5 goals would have made for the wisest wagers in the 2013/14 Premier League season – and this is due to the longer odds offered on these bets. Over the entire season, 52% of games had three goals or more. That’s relatively even, but what makes the difference are the higher odds for over bets.

ASIAN HANDICAP TIPS

Placing bets on soccer is a very popular activity all across Europe and around the world. This is happening as the bets available for soccer are very easy to understand and this way there are many fans out there that think this is one of the easiest way of gambling.

The Asian Handicap is one of the popular form of betting and it uses spreads. The bet is very similar to the 1X2 bets except for the fact that the draw outcome is taken down and this will leave you with better chances of winning.

The reason why this is called the Asian Handicap bet is because this type of betting tends to be very popular in the Asia – Pacific aria and at the same time that is also the region from where it comes.

In order to understand this type of bet, you firsts need to get familiar with the Handicaps. These are also known as spread or lines and their significance is to show the relative strength that one of the teams has over the opponent. In all the cases if you are dealing with a team that is favoured, then the handicap is going be negative and this will give the other team that is part of the game equal chances of winning.

Since the soccer games are not like other games where there are tens or even hundreds of points there will be used half or even quarter of goals in order to get the spread.

This type of betting is mostly spread all over Asia, but during the last few years it started to become more and more popular as people from Europe have started to adopt this betting type and they have also started to see the benefits that come along with the Asian handicap betting.

One of the things that is very appreciated is that the opening odds that are available and that were created by the online sports betting websites and they can give you a very good idea about where the game is going to head and what are the favourite teams and how big is the difference between the teams. Some bettors will even use the information that comes from the Asian Handicap spreads in order to place other type of bets that are available for soccer.

STAN JAMES BOOKMAKER REVIEW

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Stanjames Bookmaker review

Update: Do not visit this bookmaker, we have had several complaints of players accounts being limited unfairy if they win too much. Stick with a solid bookmaker like Ladbrokes instead. Ladbrokes is a private company that unlike StanJames has no shareholders to please, so the player is put first. Click here to Claim £200 at Ladbrokes

Stan James is an online sports betting website established in 1973. It is licensed in Gibraltar and it accepts bettors from all over the world, except for those from United States. Their website always stands out of the crowd thanks to the high value bets and the innovative markets introduced. This is the way they became an important brand that is recognizable all over the world and it’s a synonymous with sports betting.

On registration as a new bettor you are entitled to receive a free bet. The bet is worth only 10 GBP, but since it’s free it’s fantastic. This welcome bonus is just another reason why you should join this online sports betting website.

One of the things that you might find outstanding is the in-play live bets. Their live bets platform allows you to get some of the best odds, while betting even after a match has already started. Stan James is considered to be one of the number one sites for live betting. Another great thing about this site is that it offers on a constant base a good number of cash back promotions. These offers are given regularly and the bettors always enjoy them as you can have the money returned when you don’t have a winning bet. There are also some decent statistics available and this should help you with the bets you plan to make.

Stan James is also offering an online casino, poker room and there are also the Stan James games. You can use the same account and balance and even if you are passionate about sports betting, it’s good to have other options.

Since Stan James is an online bookmaker based in the UK, football is one of the top sports on which you can wager. There is a nice variety of bets you can place on this sport, even if they are mainly focusing on the competitions that happen in the UK (Premier League). As a result of that, you can notice that the vast majority of the promotions or the free bets given are for the UK and Scottish leagues.

On top of everything, in case you are into football betting, you can notice the fact that there are some enhanced accumulators available for soccer. There are also many other feature of the site like the news section which can give you a good insight of the most important matches and there is also the commentary where you get to listen to live commentary and know each moment what is happening with your bets.

The thing that managed to make Stan James a leading bookmaker was the live in-play betting. This service is superior to its competitors. If you take a look around the sports betting industry, you can see that only the top bookies are able to offer inplay bets and Stan James is one of them.

There is also a tool available, it’s called the “In-Play Diary” and it allows you to know what are the incoming live events on TV and on which you can start placing bets. It even shows you on what TV channels you can watch them and it can be very useful as it can bring you many great ideas and opportunities on which you can place bets.

Stan James website is packed with a very good number of other tools and sections on the website that can help you with your football betting. For example there are always up to date football related news section. There you can find some great analysis of the matches to come.

This bookmaker might seem to be perfect, but there are a few inconveniences you might not like. For example, the number of payment methods is smaller compared to the other sites. This is not necessarily a problem, as they have all the major and popular payment methods. You can always use your credit card or any of the ewallet options. Another great thing about Stan James cashier is that it allows you to make deposits in 27 different currencies. By avoiding the currency conversion fees you get to have a larger balance. Moving the money in and out of your online bookmaker account is an easy task and all the transactions are processed fast.

Stan James has a premium customer support service that allows you to speak with a representative at any hour of the day and night. You can use a multitude of contact methods like: e-mail, toll free phone numbers, post or live chat. You should choose the one you consider to be right for you based on the urgency of your problem and your preferences.

There are many things to like about Stan James. The in-play live bets are great and they can enhance your betting experience a lot and these are the ones to bring you continuous benefits. In case you are here to bet on football, then you have the option to find some competitive odds, there are also many promotions, bonuses, free bets and cash back available for football at Stan James and all this should keep you coming back for more high quality online sports betting action. The live chat customer support is available 24/7 and there is always a highly trained staff member to assist you with any problem you might encounter.

While everything might seem to be close to perfection at Stan James, there are a few things you need to consider and that might not be so great. The fact that there is a small number of payment methods, or that you could get a limitation in case you are a high stakes and sharp bettor. At the same time the welcome free bet can always be bigger. These are only small things and the things that are really important are great at Stan James. This places this site up high in the must join top list.

ACCUMULATOR V YANKEE – WHICH IS THE BEST BET?

t’s seriously annoying as an accumulator punter when your bet lets you down by just one or two selections. If you find yourself in that position on a regular basis then a Yankee bet might better fit your needs.

In this article we’ll look at if you should place an Accumulator or Yankee and which bet is better.

What is an Accumulator Bet?

An accumulator bet is a single bet consisting of multiple selections (in this example, we are using four selections as a default but you can include as many selections as you like on an accumulator bet).

In order for your accumulator bet to win, all the chosen selections you make must win. If one or more of your selections does not win, then you lose the bet (unless you have bet with a company offering some form of offer, such as Acca insurance in the event of one selection losing).

As there is only one ‘line’ within this bet, there is only one bet placed so a £10 accumulator bet, would cost you £10.

Accumulators are seen as low risk/high reward bets, where a punter can wager a small amount, yet yield large returns if they manage to land all selections.

What is a Yankee Bet?

A Yankee bet is a wager that consists of four selections, which is comprised of a total of eleven different bets. The bets that constituent a yankee are:

• Six Doubles: Selections 1 & 2, 1 & 3, 1 & 4, 2 & 3, 2 & 4 and 3 & 4.
• Four Trebles: Selections 1, 2 and 3, 1, 2 and 4, 1, 3 and 4 and 2, 3 and 4.
• One Four-Fold – Selections, 1, 2, 3 and 4.

There are no single bets placed with a Yankee (If you want single bets, this is called a Lucky 15) and in order to generate a return, you need two of your four selections to win, though if more win the greater the return.

THE ACCUMULATOR VS YANKEE BET

So, if I am considering placing a bet on four selections, which type of bet suits me best? In truth, that depends very much on the bet and what you want to achieve from it, as well as how much you are prepared to wager. Let’s take a closer look at the main differences between each bet by examining the positive and negative aspects of each.

Accumulator Positives & Negatives

+ Cheap to place – An accumulator is a single line bet which means you only pay one unit stake. With a unit stake of £10, to place an acca bet would cost you £10.

+ Big wins possible – Even on a four-fold accumulator, it is possible to land a significant return even from a modest initial bet. For example place £10 on a four-fold with four selections of 5/1 and a £10 bet would return you £12,960

+ Easy to follow – Acca bets are very easy to place, one single unit stake and all your selections need to win. Simple.

+ Acca promotions always readily available – Because accumulator bets are so popular most major online bookmakers will have one or more accumulator-based offers available for punters to use which can give them insurance on their bet, or a bonus payable on a successful acca win (full list of promotions here).

+ Flexible – You can make as many or as few selections to an acca bet as you like but the price of the bet does not change.

– All selections must win – If just one of your selections lets you down, the bet is lost.

Yankee Positives and Negatives

+ Win more often – Given that you don’t need all your selections to win to receive some cash back, indeed only half of the four selections, you will find you will get a return more often on a yankee bet than an accumulator

+ Includes accumulator – Your yankee bet includes a wager on all four selections winning together, so if your accumulator comes in, you’d still gain a good return on the fourfold with a yankee bet.

+ One winner can equal profit – a Yankee bet is 11 different bets, but landing just one double could see you earn enough to make a profit. For example, place a £10 unit stake Yankee bet on four selections at 3/1, 4/1, 6/1 and 8/1 would cost you £110. However if your 3/1 and 8/1 selections come in, you would return £360 in total, meaning though even 10 of your 11 bets did not come to fruition, you still make a £250 profit.

– Inflexible – A yankee bet can only consist of four selections, whereas an acca can be any number of selections.

– More expensive – As a yankee is 11 bets together in one, you need to place 11 unit stakes. If a £10 accumulator costs £10, a £10 Yankee bet would cost £110.

WHEN IS AN ACCUMULATOR BET THE BETTER OPTION?

An accumulator bet is usually a better option when you think all of your selections have a good chance of winning or are very low odds selections which would mean even if they were to land as a double or treble, you would not be likely to make your money back. They are ideal bets for punters who don’t want to risk much on a bet, but would like the chance to win big if all of their selections come in.

WHEN IS A YANKEE BET THE BETTER OPTION?

A yankee bet is probably a better option for the more experienced punter who is willing to ‘speculate to accumulate’. Yankee bets are more expensive but they offer better long term profitability if you can hit two or more of your selections regularly at the right odds. A yankee bet isn’t good value with three or more odds on selections, but if you have several longer odds options (say 3/1 or higher) then they are better value for the punter.

FOOTBALL ACCUMULATOR STRATEGY – PICKING TEAMS

Step One: Narrow Your Selections Down

Every week you have a huge number of fixtures to choose from and while you would no doubt love to spend all your weekend analysing every one – that simply is not possible.

Therefore, what you need are some easy to follow filters to narrow the selections down into a manageable group.

Look for fixtures where the top team in a division faces off against a team in the lower reaches, especially if the top side is away from home as that can add good value to the bet. Look also for teams who are in form and playing well, against teams that are currently out of form and struggling to pick up results.

The BBC website football tables are great for this as form is listed alongside league position.

Ideally you should be looking for selections that are around the even money mark, although there are times when you can justify making a selection when the price on offer looks great value.

A great example of this was the recent Manchester United v Manchester City clash, where United were around 2/1 to win the game, despite being at home and an in form team against an out of form Manchester City.

This first filter will drastically cut down your potential selections and allow you to then move onto the next stage of the process.

Step Two: Analyse the Price of Each Selection

Look at your selections and look at the price attributed to each. What you need to do now is make a judgement call about that price in terms of how much value it is offering you. A great way to do this is by using a value calculator.

Of course, you can’t use an ‘exact’ figure for the percentage chance of your selection winning, but you can use data to make an educated guess as to the percentage likelihood of the team getting the result you need.

Enter this figure into the box and then enter the odds and then analyse the result. Any positive figure indicates that this is a good bet for you to place, whereas a negative figure indicates that this selection may be more of a risk.

Step Three: Check For ‘Hidden’ Factors

After the first two filters, you are now ready to fine tune the remaining selections and this is where you need to dig a little deeper. Check the team news for the teams you are considering.

Are key players missing through injury or suspension? Some teams rely heavily on key players (look at Liverpool’s form since Luis Suarez departed) and their absence can severely impact a teams chances of getting the result you need.

Two great sites for match previews are Sky Sports and the BBC fixture pages which link to all their previews.

Other ‘hidden factors’ to consider include checking a team’s home and away form, how many goals they are scoring (at home and away), and how many they are generally conceding. Look at the disciplinary record of the team and who the referee will be to see if there is a likelihood of players being red carded.

There’s no hard or fast rule for the hidden factor check, it is very much down to the information you feel will be key towards informing your final decision about which bets to add to your selection. Don’t be afraid to re-run the calculation above based on any hidden information you may find out as this information can influence how much chance you think a team will have of getting the result you need.

By the end of this process however you should have narrowed down your selections to those that you feel will combine to make the strongest possible acca bet.

FIVE THINGS YOU MUST AVOID WHEN PICKING YOUR ACCA

• Backing your own team – As fans we can often be too critical or too positive about our own team and this can easily cloud judgement (even when you think it isn’t it is).
• Long odds (3/1 or greater) – Long odds selections are long odds for a good reason. If you like the look of a long odds bet then place it as a single instead.
• Injuries & suspensions – Some teams rely heavily on key players more than others and their absence can severely impact their chances. Dont be lazy, check this before you bet.
• Poor form – Confidence is key in football and a team on a losing streak is unlikely to buck that trend, especially against decent opposition.
• Teams that struggle to score goals – If you don’t score goals you can’t win games and teams that struggle to find the net will crush your acca week in week out.

Making a successful acca bet is about combining all of the above and then using your judgement to make the right selections.

It is not an exact science but over time and as the season progresses, you will find you get far better at being able to select the right teams each week and as a result, your hit ratio will improve markedly, leading to more successful, winning acca bets.

HOW TO WIN WITH LUCKY 15 BETS

You may or may not know this already, but for a while bookmakers stopped taking Lucky 15 bets.

Why? Because of the profit-making potential on offer. They were fed up of losing large sums of money to customerswho had gotten to grips with this unique accumulator, and so they withdrew the bet from ‘sale’.

It was only when punters left to visit other independent bookies – and remember this was in the days before online betting – that the big-name bookmakers reinstated their Lucky 15 coupons.

This may over-glamorise Lucky 15 betting somewhat, because at the end of the day this is live sport we’re betting on and anything can happen, but there is clearly an opportunity here to make good profit on a regular basis.

‘There is no completely foolproof strategy for winning on sportsbook bets: if there was, there’d be a lot more millionaires around!’

But by applying logic and a bit of common sense, we can make Lucky 15 betting work for us – and greatly enhance our chances of winning With a Lucky 15 bet – sure you might be one leg down – but there’s still plenty of opportunity for you to make some money.

And that’s the key to Lucky 15: spread your risk, increase your chances.

Now, we all have good days and bad days when it comes to betting; some days everything we touch turns to gold, other days everything we touch turns to….well, you know the rest.

There is no magic formula to betting success, but THERE ARE some common themes shared amongst winners:

Speculate to Accumulate

There’s no other way to bet and guarantee yourself this kind of weekly return. And that’s the key: Lucky 15 betting should be seen as a long-term project, rather than a one-off get rich quick scheme.

Let’s take a look at the breakdown:

• One winner – a return/possibly break even
• Two winners – break even/small profit
• Three winners – decent profit
• Four winners – big bucks!

Now imagine these results spread over the course of a long football or jump racing season. If you pick your selections wisely, it’s plainly obvious how you could have yielded a tidy profit over an extended number of weeks.

Sure, there’s the potential for big, one-off pay-outs on a Lucky 15. But that’s not the central component of this kind of bet – think of it more as an income, rather than a special bonus.

Do Your Homework

“I’m a great believer in luck, and I find the harder I work the more I have of it.” Thomas Jefferson

We all know that there is an element of luck in winning any kind of bet – football, horse racing, in fact pretty much any sport you can think of have the potential to be unpredictable and throw up so many unforeseen events.

But we also know that by doing our homework, we can source teams or horses that – on the balance of probability – SHOULD come up trumps.

So if Chelsea are playing at home against the bottom of the league team, then add Chelsea to your Lucky 15. If a particular horse is unbeaten all season over fences and is running on his or her favourite type of ground, add them to your coupon without delay.

And of course it pays to research other countries’ football or racing schedules, or completely new sports altogether, to help increase your advantage.

Study the form guides, take a keen interest in past winners or current league tables….and you’ll vastly increase your chances of finding those all-important winners.

Because….

The Win is the Thing

The cardinal sin of Lucky 15 is to chase odds. It’s always nice finding that bit of value, that outside hope that can bring home the bacon. But these tend to be a once-a-year proposition: and that’s not the name of the game as far as consistent Lucky 15 wins are concerned.

You need to select winners; it’s plain and simple.

And you shouldn’t underestimate the value that even the shortest priced teams or horses can offer.

A 6/4 and 21/20 double pays out at just over 4/1 – not bad, you may think. Now add a 1/2 dead cert into the mix to form a treble….and your odds increase to 6.5/1. Sure, if a 1/2 shot is your only winner then you aren’t going to be booking that Caribbean cruise any time soon.

But the accumulative impact of short-odds winners is great for any multiple bet – and this is something that should never be forgotten or overlooked when placing your next Lucky 15.

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WHO WILL BE 2018-19’S SERIE A TOP GOALSCORER?

At Odds of 1.8, Cristiano Ronaldo is obviously the top contender for the top goal-scorer’s spot. Expectations are running high among Juventus fans for the Portuguese goal-scoring machine to emulate his phenomenal feats at Real Madrid. The 33-year old striker wasn’t able to complete the full quota of 38 games in the past couple of La Liga seasons owing to fitness issues, but still managed 26 goals from 27 appearances in the 2017-18 La Liga season. CR7 will have competition on the goal-scoring front from club-mates Paulo Dybala and Mario Mandzukic.

Mauro Icardi at 7.00 is the next in line for the Italian League’s top goal-scoring honours. The 25-year old Argentine striker was last season’s second highest scorer behind Lazio’s Ciro Immobile, getting 28 goals for his club, Inter Milan. With the Milanese club being considered a serious contender for the Serie A title, Icardi’s chances of emerging the League’s top scorer are bright.

Gonzalo Higuaín at 13.00 is 3rd as far as top-scorer odds go. After a muted 2017-18 season at Juventus, the prolific Argentine striker is now headed for AC Milan where he doesn’t face much competition on the goal-scoring front like he did at Turin and can start afresh. Higuain’s best season was in 2015-16 for Napoli when he scored as many as 36 goals from his 35 appearances before Juventus snapped him up.

Ciro Immobile: Serie A’s top scorer for 2017-18 with 29 goals for his club Lazio is surprisingly tipped to be fourth in line with odds of 13.00. It was owing to Immobile’s goal-scoring feats that Lazio, despite being placed 5th on the table, were astonishingly able to rack up more goals than champions Juventus (89 vs 86). The 28-year old Italian striker should do much better than his odds indicate.

Edin Dzeko at 17.00 is the 5th as far as goal-scoring odds go. The 32-year old Bosnian striker will have to re-produce his form of the 2016-17 season if he wants to stay in contention for the upcoming season’s top goal-getter. Dzeko got 29 goals and emerged as one of Serie A’s top scorer that season. He could face competition on the goal-getting from younger club-mates Patrik Schick, Cengiz Ünder and new acquisition Justin Kluivert from Ajax.  Dzeko had a quiet 2017-18 season comparatively getting just 16 goals from 36 Serie A aoppearances.

Other big-name contenders for the Italian league’s top scoring honours are Dries Mertens at (26.00), Paulo Dybala (34.00), Ivan Perisic (101.00) and Mario Mandzukic (151.00), odds which seriously do not do justice to their goal-getting abilities and need looking into.

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